Cleveland Group Unveils Refreshed Brand Identity: ‘Own Your Space’

Cleveland Group has unveiled a bold new look and positioning as part of a major brand refresh, uniting its divisions - Cleveland Containers, Cleveland Hire, and Cleveland Modular - under one cohesive identity.

The refresh marks a pivotal moment in the company’s evolution. When the business rebranded in 2019, it was solely focused on containers. Since then, Cleveland has expanded into modular buildings and site accommodation, evolving into a multifaceted group that provides flexible space solutions to industries across the UK.

Our previous branding was rooted in the container market and had served us incredibly well. In recent years, however, we’ve added Cleveland Modular and Cleveland Hire to the business, and they have always felt like extensions of Cleveland Containers.

We’re now much more than a container supplier - we’re a space solutions partner for businesses of every scale, from small businesses to large corporations. We wanted something more unified and forward-focused - a brand that reflects who we’ve become and where we’re going.

Lewis Pennicott, Marketing Director at Cleveland Group

Why the Refresh?

The rebrand aligns the Group’s messaging and visual identity across all divisions, creating a universal platform that speaks to its expanded audience. At the heart of the new identity is the powerful proposition: ‘Own Your Space’.

From its previous brand proposition of ‘We Box Clever’, this shift moves Cleveland from a “we” brand - focused on what the company can do - to a “you” brand that empowers its customers to take centre stage. Whether it’s a start-up launching a new retail business from a converted unit, a construction company housing a workforce in modular accommodation, or an infrastructure project managing complex site operations, Cleveland’s focus is now on the people and businesses shaping their own environments through its tailored solutions.

It’s not about the box anymore, it’s about the space inside - and what our customers do with it. We’re celebrating their stories and achievements because they’re the real proof of what’s possible with Cleveland.

Lewis Pennicott, Marketing Director at Cleveland Group

A Platform for Growth

The refreshed brand sets Cleveland Group up for its next phase of growth - expanding its hire fleets, modular offering, and supplying containers to major companies nationwide.

With the most extensive product range and infrastructure in the UK - from shipping containers and bespoke conversions to anti-vandal hire units and large-scale modular buildings - Cleveland Group continues to cement its position as the go-to supplier for any project where space is required.

No other company in the UK can match our range or capability. Whether it’s containers, conversions, hire units, or modular buildings - we’ve built the capacity, expertise, and service model to deliver on any scale. That’s what makes this next chapter so exciting.

Andrew Thompson, Chief Executive Officer at Cleveland Group

As part of this evolution, Cleveland Containers will soon launch a brand-new website that reflects the refreshed identity and offers an enhanced user experience. The redesigned platform will bring the familiarity of an e-commerce site to the shipping container industry, making it easier for customers to explore products and services online.

This digital transformation sets the stage for the next phase of Cleveland’s journey - introducing online quotes and a customer portal to make owning your space simpler and more seamless than ever.